Monday, December 28th, 2020


Social data analytics can help real estate professionals enhance operational efficiency, increase revenues, improve customer service efforts, optimize marketing campaigns, and respond faster to emerging market trends.

Boomsight can assist home buyers and real estate brokers/agencies to make better-informed decisions and help them differentiate their listings. Boomsight can provide real time data for over more than 5000 US cities at a postal code level based on social media chatter.

For a long time, real estate investing was driven solely by speculation, educated guesses, and gut feeling. As a result, many investors kept making the same mistakes over and over again. While the element of risk cannot be completely eliminated, using real estate social analytics allows people to make more informed decisions about the most profitable investments, thus significantly minimizing their risk. Nowadays, more and more real estate investors are turning to a data-driven real estate market analysis to build wealth and improve their competitive advantage.

So, What Exactly Is Real Estate Social Data Analytics?

Real estate social analytics is the process of examining social online conversations through different social media platforms such as Facebook and Twitter with the aim of providing a real-time score of a particular issue from crime to school to activity score.

Big data can be compiled traditionally from census figures, public or government databases, business or consumer surveys, or collating information online that are often outdated and not represent the true sentiment of a particular neighborhood or city.

Social data analytics can help real estate professionals enhance operational efficiency, increase revenues, improve customer service efforts, optimize marketing campaigns, and respond faster to emerging market trends.

Data analytics offer important insights into the current trends in real estate investment. Investors can analyze locations based on variables such as traffic congestion, school ratings, life quality, and crime rates.

Why is Boomsight unique to real estate agencies and brokers?

As a broker or real estate agent, you already have the data you need to start analyzing your commercial real estate picture, though may be housed in different systems. The hard part can be compiling all that data in one place to paint a complete picture of what then use it to diagnose what your company needs.

Boomsight can assist home buyers and real estate brokers/agencies to make better-informed decisions and help them differentiate their listings. Boomsight can provide real time data for over more than 5000 US cities at a postal code level based on social media chatter.

Unique Social Data

In 2020 there will be many different ways in which a real estate agent can use predictive analytics: from lead generation and property generation, through lead nurturing and property analysis, to buyer-to-seller matching and closing deals. The simple answer to this question is: Predictive social analytics allow agents to do more real estate business in less time.